KSI Net Worth, Earnings Breakdown, Social Media, Boxing
KSI net worth is reported at $100 million. He has earned his wealth through diverse ventures including YouTube, music, boxing, and other entrepreneurial activities. KSI successful career spans YouTube content creation, music sales, live performances, and high-profile boxing matches, contributing significantly to his financial success.

Who is KSI?
KSI, whose real name is Olajide “JJ” Olatunji Jr., is a British YouTuber, rapper, boxer, and internet personality. He initially gained fame through his YouTube channel where he posted gaming content, particularly FIFA gameplay videos. As time went on, KSI broadened his content to feature music, vlogs, challenges, and partnerships with fellow YouTubers.
Beyond YouTube, KSI has made a name for himself in the music industry with several successful singles and albums. He has also ventured into professional boxing, participating in highly publicized matches against fellow YouTuber Logan Paul.
KSI’s career is characterized by his entrepreneurial spirit and ability to diversify across multiple platforms, making him one of the most recognizable and influential figures in the digital entertainment industry.
Quick Introduction of KSI
Detail | Information |
Full Name | Olajide Olayinka Williams Olatunji Jr. |
Nick Name | KSI |
Date of Birth | June 19, 1993 |
Place of Birth | Watford, Hertfordshire, England |
KSI Age | 31 |
Gender | Male |
Profession | YouTuber, rapper, boxer, internet personality |
Net Worth | Estimated to be around $100 million |
Relationship Status | Not publicly disclosed |
Spouse | Not married |
Children | No |
Parents | Olajide Olatunji Sr. (father), Yinka Olatunji (mother) |
Religion | Christianity |
Birthplace | Watford, Hertfordshire, England |
Nationality | British |
KSI Height | 6 FT |
KSI Age
KSI was born on June 19, 1993, making him 31 years old as of now. He started his journey on YouTube at a young age, initially gaining attention for his FIFA gaming videos. Over the years, he has evolved into one of the most prominent figures in online entertainment, music, and sports. At 31, KSI has built an impressive career that spans multiple industries and has inspired millions of fans worldwide.
KSI Real Name
KSI’s real name is Olajide Olayinka Williams Olatunji. He goes by KSI on all his platforms, which is an abbreviation for his online username, “KSIOlajideBT.” The “KSI” part stands for “Knowledge, Strength, Integrity,” which reflects his values and serves as his public persona. Using “KSI” as his brand, he has reached a global audience, creating a powerful identity that resonates with fans across multiple platforms.

Yearly KSI Net Worth Growth Rate
Year | Net Worth |
2024 | $100 million |
2023 | $89 million |
2022 | $86 million |
2021 | $79 million |
2020 | $70 million |


How Did KSI Net Worth Increase?
KSI net worth is the result of several income streams, including his career on YouTube, music, boxing, brand partnerships, and his sports drink company, Prime Hydration. Here’s an extensive look at how KSI made his net worth:
1. YouTube Career
- Early YouTube Success: KSI first gained fame on YouTube by posting gaming videos, especially FIFA gameplay. With millions of subscribers, he quickly started earning through YouTube’s ad revenue program.
- Ad Revenue and Sponsorships: YouTube pays creators between $3 and $5 per 1,000 views on average. Given KSI’s millions of views per video, he likely earns thousands of dollars from each post. With around 1 billion views annually, KSI net worth from YouTube ad revenue alone could reach $3 million to $5 million per year.
- Sponsorships: In addition to ad revenue, KSI earns from brand sponsorships on his videos. Brands can pay between $20,000 to $50,000 per sponsored video due to his massive reach.
2. Music Career
- Album Sales and Streaming: KSI moved into the music industry and has released several albums, with hits that reached the UK Top 10 charts. His streaming numbers are in the millions, which generates revenue through platforms like Spotify and Apple Music.
- Earnings from Music: On streaming platforms, artists make between $0.003 and $0.005 per stream. If KSI’s songs achieve 200 million streams annually, he could earn $600,000 to $1 million from streaming alone. Additionally, album sales, music videos, and live performances add significantly to his income.
- Concerts and Tours: KSI’s concerts and live performances also contribute to KSI net worth, with each tour potentially bringing in another $1 million to $2 million.
3. Boxing Matches
- Fight Earnings: KSI has participated in high-profile boxing matches, including fights with Logan Paul, which attracted millions of viewers. His matches generate money through pay-per-view sales, ticket sales, and sponsorships.
- Pay-Per-View and Sponsorships: The first fight with Logan Paul reportedly generated over $10 million, with both fighters earning around $1 million to $2 million each. His later fights likely brought in even more. KSI’s recent boxing matches, including events with the boxing promotion company DAZN, could have added an estimated $5 million to $10 million to KSI net worth.
4. Prime Hydration
- Co-Founder of Prime: KSI co-founded Prime Hydration, a sports drink brand, with fellow YouTuber Logan Paul. Prime has been a major success, quickly gaining popularity in the U.S., UK, and other markets.
- Sales and Revenue: Prime reportedly sold $250 millions worth of bottles in its first year, and the brand’s estimated revenue exceeded $100 million. Although exact profit figures are not public, KSI’s ownership stake in Prime has significantly boosted his wealth, likely adding tens of millions to his net worth.

5. Merchandise Sales
- Clothing and Accessories: KSI sells branded merchandise, including clothing, accessories, and collectible items. These products appeal to his fan base and generate a steady income stream.
- Estimated Revenue: Merchandise can be highly profitable, with items often priced between $20 and $50. If KSI sells 100,000 items a year, he could earn approximately $2 million to $5 million in revenue from merchandise alone.
6. Brand Partnerships and Endorsements
- Endorsement Deals: KSI’s popularity has attracted endorsement deals with big brands, including Adidas, G FUEL, and others related to gaming and fitness. Each endorsement deal could range from $50,000 to $200,000, depending on the campaign.
- Annual Earnings from Partnerships: With multiple endorsement deals each year, KSI could earn an estimated $500,000 to $1 million annually from partnerships, adding another steady income stream to KSI net worth.
- Brands And Collaborations
- Sidemen Clothing
- Quadeca
- G FUEL
- Footasylum
- Epic Games
Summary of KSI’s Estimated Annual Income
Income Source | Estimated Annual Earnings |
---|---|
YouTube Ad Revenue | $3 million – $5 million |
Music Streams and Sales | $1 million – $2 million |
Boxing Matches | $5 million – $10 million |
Prime Hydration Earnings | Estimated in tens of millions (exact figures unavailable) |
Merchandise Sales | $2 million – $5 million |
Brand Partnerships | $500,000 – $1 million |
Total Estimated Annual Income | $11.5 million – $23 million |
Summary
KSI net worth is built on a diverse range of income streams: his original YouTube success, his growth as a music artist, earnings from high-profile boxing matches, and co-founding Prime Hydration. This combination of entertainment, sports, and entrepreneurship has made KSI one of the wealthiest influencers, allowing him to enjoy a highly profitable career and continue expanding his brand and ventures.

Where Did KSI Spend His Net Worth?
KSI’s net worth is substantial, thanks to his success as a YouTuber, boxer, rapper, and entrepreneur. Here’s a detailed look at where KSI net worth is likely spent:
1. Real Estate and Luxury Homes
- Home Purchases: KSI has invested in multiple properties, with one of his main residences being a luxury home in London. High-end properties in London can cost millions, and maintaining them also comes with expenses like property taxes, insurance, and upkeep. This portion of KSI net worth ensures he enjoys comfort and privacy.
- International Properties: He may also own or rent properties internationally, allowing him comfortable stays when he travels. This could add up to thousands annually in rent or maintenance.

2. Luxury Cars and Vehicle Collection
- Car Collection: KSI is a car enthusiast and owns a collection that includes luxury cars like Lamborghinis, Porsches, and Range Rovers. High-end vehicles often cost hundreds of thousands each, and maintaining them with insurance, repairs, and customizations adds significant yearly expenses.
- Customization and Maintenance: Beyond just owning cars, KSI likely spends on customizations to make his vehicles unique. Custom paint jobs, interiors, and sound systems can add thousands in expenses, making this an enjoyable yet costly part of KSI net worth spending.
3. Business Ventures and Investments
- Prime Hydration: KSI co-founded the sports drink brand Prime with fellow YouTuber Logan Paul. As a co-owner, KSI likely invests heavily in marketing, production, and distribution for the brand. These investments are designed to grow his net worth over time, making this both an expense and an income stream.
- Other Investments: He also likely invests in stocks, cryptocurrency, and potentially tech startups. These investments are typical for wealthy individuals, allowing KSI net worth to grow passively over time, though they also come with risks and ongoing costs.
4. Music and Boxing Career Expenses
- Music Production: As a rapper, KSI spends on producing albums, hiring producers, studio time, and marketing. High-quality music production can easily cost tens of thousands of dollars per album, and large-scale marketing campaigns add even more.
- Boxing Training and Promotions: KSI’s boxing career is another significant expense. Training includes costs for personal trainers, boxing coaches, and nutritionists, potentially reaching hundreds of thousands annually. Additionally, promoting his fights and securing venues requires substantial spending, though the pay-per-view revenue and ticket sales offset these costs.
5. Travel and Lifestyle Spending
- First-Class and Private Travel: KSI travels frequently, both for work and leisure, and often chooses first-class or private flights. Traveling luxuriously could cost $10,000 per trip or more, especially with private accommodations, adding up over multiple trips each year.
- Vacation and Leisure: KSI also enjoys vacations to luxury destinations. Staying at high-end hotels or resorts, his leisure travel expenses could easily reach $50,000 or more annually.
6. Fashion and Personal Style
- High-End Fashion and Accessories: KSI’s style often includes designer clothes, shoes, and accessories from brands like Gucci, Balenciaga, and Louis Vuitton. Designer clothing and accessories can add up quickly, especially with new trends, potentially costing tens of thousands yearly.
- Jewelry: He is also known for wearing custom jewelry, like diamond watches and chains, which can range from tens of thousands to over $100,000 for custom pieces. These purchases are both part of his image and significant investments.

7. Charitable Donations and Giving Back
- Charity Work: KSI often supports charitable causes, donating money or participating in charity events to give back to the community. He has been involved in charity boxing events and may donate regularly to causes like mental health, youth programs, and education. Charitable donations can range from thousands to tens of thousands annually, reflecting his commitment to using his platform for good.
Summary of KSI’s Spending
KSI net worth supports a lifestyle that includes luxury living, cars, investments, career growth, and giving back. His spending covers:
- Real estate and luxury homes
- High-end cars and customizations
- Investments in Prime Hydration and other ventures
- Music production and boxing training
- Luxury travel and vacations
- Fashion, accessories, and jewelry
- Charitable donations
Early Life and Career of KSI
1993:
- KSI (Olajide Olayinka Williams Olatunji Jr.) is born on June 19 in Watford, Hertfordshire, England.
2010:
- KSI starts his YouTube channel initially focused on FIFA video game commentary.
2012:
- Achieves early YouTube success with viral videos and expands content beyond gaming.
2015:
- Releases debut EP “Keep Up” featuring rap and grime music.
2017:
- Releases debut studio album “Dissimulation,” which receives positive reviews and commercial success.
2018:
- Enters the world of professional boxing, participating in a white-collar boxing match against fellow YouTuber Joe Weller, winning by technical knockout.
2019:
- Fights in a professional boxing match against Logan Paul, which ends in a draw. The rematch occurs later in the year, with KSI winning by split decision.
2021 TO Present:
- Continues to release music, collaborate with other artists, and expand his YouTube presence with various content.
- KSI has been involved with several brands and collaborations, leveraging his popularity and influence across various industries. Some of the notable brands and partnerships associated with KSI include:
- Sidemen Clothing: A clothing brand associated with KSI and other members of the Sidemen group, offering a range of apparel and merchandise.
- Quadeca: KSI has collaborated with Quadeca, a rapper and YouTuber, on music projects and videos.
- G FUEL: KSI has been sponsored by G FUEL, a popular energy drink company, promoting their products on his social media platforms.
- Footasylum: A UK-based retail store specializing in footwear and streetwear, which KSI has been associated with for various promotional activities.
- Epic Games: KSI has collaborated with Epic Games, particularly in promoting Fortnite content and events.

KSI Songs
KSI has built a successful music career with chart-topping songs and albums. His music style combines rap, hip-hop, and a bit of pop, focusing on themes of success, resilience, and personal growth. Some of KSI’s most popular songs include:
- “Lamborghini” (featuring P Money) – One of his early hits, this song marked KSI’s entry into music, celebrating his success and lifestyle.
- “Down Like That” (featuring Rick Ross, Lil Baby, and S-X) – This song became an anthem for KSI fans and was released around the time of his boxing match with Logan Paul, reaching millions of streams.
- “Houdini” (featuring Swarmz and Tion Wayne) – A UK chart-topping single that showcases KSI’s distinct style and energy, blending elements of rap and Afrobeat.
- “Really Love” (featuring Craig David and Digital Farm Animals) – This track highlights his versatility and ability to work with legendary artists, and it was well-received by both fans and critics.
- “Patience” (featuring YUNGBLUD and Polo G) – Showing a softer side, this song addresses the challenges of dealing with stress and pressure, gaining millions of streams worldwide.
- “Don’t Play” (with Anne-Marie and Digital Farm Animals) – This collaboration with pop artist Anne-Marie became a major hit, demonstrating KSI’s appeal across different music genres.
KSI’s albums, including Dissimulation and All Over The Place, have both topped charts, with All Over The Place reaching number one on the UK Albums Chart. His music success contributes significantly to his growing influence in the music industry and his expanding fanbase.
Personal Life of KSI
Father Name: Olajide Olatunji Sr.
Mother Name: Yinka Olatunji
Siblings: KSI has a younger brother named Deji Olatunji, who is also known as ComedyShortsGamer on YouTube.
Physical Appearance of KSI
Attribute | Details |
---|---|
Height | 6 feet (183 cm) |
Weight | Around 200 lbs (90 kg), depending on his boxing phase |
Build | Muscular, athletic |
Hair Color | Black |
Eye Color | Dark Brown |
Skin Tone | Medium to dark complexion |
Distinctive Features | Strong jawline, trademark bandana, and defined physique |
KSI’s physical appearance has become iconic, particularly his trademark bandana and his well-maintained athletic build. He frequently switches between different looks but is known for his strong, confident appearance, especially when preparing for boxing events or music performances. His muscular build is a result of rigorous training for boxing, while his stylish approach reflects his personality both in and outside the ring.
KSI Height
KSI’s height is approximately 6 feet (183 cm). His height, combined with his muscular build, has been an advantage in his boxing matches. KSI has worked hard to maintain an athletic physique, and his height gives him a strong presence both in the boxing ring and in his public appearances.

Social Media Accounts of KSI
Platform | Link |
KSI Instagram | Visit Here |
KSI Twitter | Visit Here |
KSI YouTube | Visit Here |
KSI TikTok | Visit Here |
KSI Facebook | Visit Here |
List OF KSI Boxing Matches
Opponent | Date | Outcome |
Joe Weller | Feb 3, 2018 | Win |
Logan Paul | Aug 25, 2018 | Draw |
Logan Paul | Nov 9, 2019 | Win |

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Final Words
KSI, whose real name is Olajide Olatunji, is a multifaceted entertainer and entrepreneur whose impact spans YouTube, music, boxing, and business. Rising to fame with his comedic and gaming content on YouTube, he has successfully diversified his career into music and sports, gaining recognition and respect in each field.
His entrepreneurial ventures, including the popular Sidemen group and various brand partnerships, further highlight his business acumen. With a net worth estimated at $100 million, KSI’s journey from a content creator to a global influencer and business mogul is a testament to his talent, hard work, and versatility. He continues to inspire millions of fans worldwide with his achievements and relentless pursuit of success.